Photo by Kent Weakley. The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Kodak was founded in late 1880s, became a giant in the photography industry in the 1970s and filed for bankruptcy in 2012. Kodak’s story of failing has its roots in its success, which made it resistant to change. This is the second article in our Failure Stories series. Back in the day, Kodak was like the Google of film … Today, the term, “Kodak” is used as an apparition to warn the executives to stand up and fight, when competition hits its way in the market. A generation ago, a “Kodak moment” meant something that was worth saving and savouring. Ideas about what should be photographed, when and by whom also had to be constructed. Kodak's declaration of bankruptcy earlier this month closed a glorious chapter in the history of photography. Kodak made a lot of changes to its core business model in the 1990s and 2000s. Read our first article: Why did Nokia fail? Read our first article: Why did Nokia fail? This strategic failure was the direct cause of Kodak’s decades-long decline into bankruptcy as digital photography destroyed its film-based business model. corporate failure his study undertakes an analysis of five fundamental dichotomies in strategy and ... A Strategic Analysis Kodak lacked the frame-breaking behaviour postulated by the GTP approach. Conclusion The operation of Kodak in an industry that has experienced massive evolution particularly in the context of digital technologies presented the company with challenges that saw the decline of the company in the recent past.Through PESTEL Analysis, one can be able to identify a number of factors that influenced the performance of Kodak. When the digital revolution began, Kodak did not recognize the need for change but instead was content its success at that time (Snyder, 2016).It demonstrates complacency and satisfaction with the status quo because of the current state of … But how could this happen to such a giant? FALL OF KODAK – THE KODAK FAILURE. This is the second article in our Failure Stories series. source: blogs.ubc.ca. reasons for its failure. The availability of the technology was not enough to establish the practise of popular photography. The result was a yellow dinosaur of myopic proportions that An analysis of this case shows that Kodak failed to act when it should have. Kodak was founded in the late 1880s, became a giant in the photography industry in the 1970s and filed for bankruptcy in 2012. After decades of being the undisputed global leader in all-things-photography, it filed for bankruptcy in 2012. 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